The Sol Studio · Growth Marketing Agency - Austin, TX
Six qualified leads and 600+ AI recommendations for a newly launched website.
Since launch.
No paid media behind any of it.
The Brief
The Sol Studio, a growth marketing agency in Austin, launched a new website in June 2026 with a new design, a new build and a new URL structure. A relaunch of that scale typically resets search visibility, and new pages can take months to earn traffic. At the same time, prospective clients were increasingly asking ChatGPT and other AI assistants for agency recommendations before running a traditional search. The objective was to make the new site visible and recommendable in AI search from launch, and to turn that visibility into qualified pipeline.
The Result
Since launch, the site has been recommended by AI models more than 600 times, and six qualified leads have reached The Sol Studio through AI search and booked discovery calls, with no paid media behind them. Each arrived with a defined need, from growing a podcast audience to finding a local social media partner for a fitness and nutrition brand. The results came from the site itself: how it is built, how it is structured and how its content is written.
The approach.
Open access for AI crawlers
Many sites block AI crawlers by default, which keeps them out of AI-generated answers. The site grants access to the crawlers behind the major assistants, including GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot and Google-Extended, and publishes an llms.txt file that summarizes the business, its services and its key pages for AI models.
Content built around real questions
Buyers ask AI assistants complete questions, such as who can help grow a podcast or which Austin agency handles social media for restaurants. Fifty-five pages are structured around questions of that kind. Each opens with a direct answer and supports it with specific client outcomes, giving AI models clear, quotable material.
Structured data on every page
Every page carries schema markup that defines what it is and who is behind it, including Organization, Service, FAQ, Article, Person and breadcrumb types. Clean canonical tags, a complete sitemap and a full 301 migration from the previous site ensured the relaunch kept its existing equity and was indexed correctly.
Speed and a steady publishing cadence
The site is custom-built in Next.js with a 26-millisecond server response. A weekly content engine drafts a new story-led article, checks it against editorial standards and submits it for indexing after review. AI models weigh freshness heavily, and the cadence keeps the site current.
Lead attribution by source
Every lead form records the visitor’s source and labels traffic from AI assistants separately. Each inquiry shows whether it came from ChatGPT, Perplexity, Claude or Google, which makes AI search a measurable channel rather than an assumption.
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