The Sol Studio · Our Own Site - Web Design, Build & SEO
We rebuilt our own growth engine. You’re looking at it.
The site you’re on right now.
A site that performs as well as it pitches - and is built to keep ranking.
The Brief
An agency’s own website is its hardest client. Ours had drifted into something generic that did not reflect how we actually work - or the advice we give everyone else. We needed the site to be the proof, not just the pitch: a real growth engine, built to perform and built to be found.
The Result
So we rebuilt it from scratch - an original, warm editorial design, custom-coded in Next.js, with a full technical-SEO foundation underneath. Fast by default, structured for search and AI, and organized around the way we actually sell: services, expertise, and real results.
How we built it.
An original, editorial design
We designed every page from a blank canvas - a warm, film-toned cream and terracotta system with an editorial, photography-led feel. No template, no theme. A look that is unmistakably ours.
Custom-built in Next.js
We hand-built the whole site in Next.js, statically rendered where it counts, so pages respond in milliseconds and stay fast on any device. The build matches the design exactly, down to the grain.
A real technical-SEO foundation
Clean canonical tags, a complete sitemap, a careful 301 migration off the old structure, and full structured data - Organization, Service, FAQ, Article, and breadcrumbs - so search engines understand every page and re-index the new site cleanly.
Built to be found by people and AI
We made the site answer-engine ready: structured data, a robots policy that welcomes AI crawlers, and 65 vertical SEO landing pages - so the work shows up whether someone searches Google or asks an AI.
Let’s build something great together.
Tell us where you are now and where you want to be, and we’ll figure out the fastest way to get you more revenue.