Radius · Butcher & Grocery - Austin, TX
Austin’s best butcher and grocer is finally getting the attention it deserves.
Eight months later, here’s where things landed.
And revenue is up everywhere it counts - in-store, Instacart, and UberEats.
The Brief
Radius already had the hard part figured out - rotationally grazed wagyu at the counter, organic produce in from Texas farms, and a shop people will happily drive across town for. What they didn’t have was anyone running their marketing: no real plan, nobody handling it day to day, and a feed nobody had posted to in months.
The Result
Eight months ago they brought us on as their fractional CMO and gave us one job: grow revenue. So we took over content, social, email, and community, and got every channel pulling in the same direction.
How we got there.
We ran the whole thing
Being the fractional CMO means we own the strategy and we do the work that comes with it. We built one content system that covered everywhere Radius sells - from the store itself to Instacart and UberEats - and kept all of it focused on revenue.
Content people shop from
We take care of everything from filming and editing to captions and posting. We cover the wagyu drops, the sausage specials that come around every other week, and whatever just arrived from the farms. The feed nobody had touched in months is now the reason people show up.
Collabs that sold out
We handle influencer and community work from start to finish. We landed the Pontious Ranches partnership that sold out a limited drop, and we ran in-store collab dishes that brought in real foot traffic along with a wave of new followers.
Let’s build something great together.
Tell us where you are now and where you want to be, and we’ll figure out the fastest way to get you more revenue.