Open to Debate · Nonprofit Media Organization - New York
America’s debate stage, now reaching millions on social.
Five months in, compared with the five months before.
All from roughly the same number of posts.
The Brief
Open to Debate has 20 years of debates and close to 1,800 videos. The arguments were strong, but most of the audience lived on YouTube and podcasts, and social clips rarely reached past existing followers.
The Result
In May 2026 we took over short-form for TikTok, Instagram, and Facebook: clip selection, editing, captions, and posting. We also took on YouTube thumbnails, midform cuts, and re-releases from the archive. In under five months, their debates were played 2.4 million times on social.
How we got there.
Clips that start an argument
We open on the sharpest line in the debate, not the setup, so people stop scrolling and pick a side.
Both sides, every time
Every clip shows a real exchange. Viewers trust Open to Debate to be fair, and the comments fill up with people arguing it out.
The archive, back in rotation
Twenty years of debates are still relevant. We re-release the ones that match the news and promote them like new episodes.
Built for each platform
Vertical cuts and captions for TikTok and Reels, plus midform excerpts, titles, and thumbnails for YouTube.
Platform by platform.
May 1 to September 22, 2026, compared with the 145 days before it. Same length, same kind of content.
TikTok
Straight from the feed.
Let’s build something great together.
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