Content strategy helps creator & chef Aran Goldstein 4x followers in 4 months

Chef Aran Goldstein was ready to take his social media career to the next level, so engaged with The Sol Studio to refine his content strategy. His mission was clear; to shift the conversation around real food for families. He had traction, but no clear system. We stepped in to build a full-funnel social strategy that aligned with his values and resonated with a new audience.

Chef Aran Goldstein was ready to take his social media career to the next level, so engaged with The Sol Studio to refine his content strategy. His mission was clear; to shift the conversation around real food for families. He had traction, but no clear system. We stepped in to build a full-funnel social strategy that aligned with his values and resonated with a new audience.

Chef Aran Goldstein was ready to take his social media career to the next level, so engaged with The Sol Studio to refine his content strategy. His mission was clear; to shift the conversation around real food for families. He had traction, but no clear system. We stepped in to build a full-funnel social strategy that aligned with his values and resonated with a new audience.

year

2025

Client

Chef Aran Goldstein

timeline

4 months

year

2025

Client

Chef Aran Goldstein

timeline

4 months

year

2025

Client

Chef Aran Goldstein

timeline

4 months

The Challenges

Chef Aran Goldstein was ready to take his social media career to the next level, so engaged with The Sol Studio to refine his content strategy. His mission was clear; to shift the conversation around real food for families.

He had traction, but no clear system.

We stepped in to build a full-funnel social strategy that aligned with his values and resonated with a new audience.

The Challenges

Chef Aran Goldstein was ready to take his social media career to the next level, so engaged with The Sol Studio to refine his content strategy. His mission was clear; to shift the conversation around real food for families.

He had traction, but no clear system.

We stepped in to build a full-funnel social strategy that aligned with his values and resonated with a new audience.

The Challenges

Chef Aran Goldstein was ready to take his social media career to the next level, so engaged with The Sol Studio to refine his content strategy. His mission was clear; to shift the conversation around real food for families.

He had traction, but no clear system.

We stepped in to build a full-funnel social strategy that aligned with his values and resonated with a new audience.

The Solutions

Our first step was developing his content pillars and developed a Signature Series. We wrote, scheduled, and posted scroll-stopping captions, optimized for engagement. We implemented a natural, organic story strategy that built trust and drove affiliate clicks.

The Result

Within four months, Aran had quadrupled his following. A single series drove over 3 million views. Affiliate sales doubled. But more importantly, he began to show up online in a way that truly reflected who he is offline: passionate, grounded, and committed to changing how we feed our kids.

Now, his content not only performs; it builds trust, attracts aligned brand deals, and advances his mission of making real food accessible and simple.

4x

Increase in Followers

3m+

Views on New Series

100%

Increase in Affiliate Sales